Privacy Policy

Personal Information: Name, email address, phone number, company details when you contact us or use our services.

Project Information: Details about your project requirements, business needs, and technical specifications.

Usage Data: Information about how you interact with our website, including IP address, browser type, pages visited, and interactions with forms and buttons.

Analytics and Advertising Data: We use Meta Pixel (Facebook Pixel) and Meta Conversion API for tracking website interactions, form submissions, and conversions. This includes page views, events, and behavioral data for advertising optimization and analytics.

Tracking Identifiers: Browser cookies (_fbp, _fbc), unique event identifiers, Facebook Click IDs when you arrive from Meta ads.

Hashed Personal Information: When you submit a form, we send your email address, phone number, name, and other details to Meta in hashed (encrypted) format through Meta Conversion API for conversion tracking and ad optimization.

Communication Records: Emails, chat messages, and other communications between you and our team.

Payment Information: Billing details and transaction records (processed securely through third-party payment processors).

Service Delivery: To provide, maintain, and improve our development, AI/data science, and digital marketing services.

Communication: To respond to your inquiries, provide customer support, and send service-related notifications.

Project Management: To plan, execute, and deliver your projects effectively.

Marketing and Advertising: To measure the effectiveness of our marketing campaigns, optimize ad targeting, build custom audiences, track conversions, and improve user experience through Meta Pixel and Conversion API.

Conversion Tracking: To track and attribute conversions from Meta (Facebook/Instagram) ads by sending hashed personal information to Meta's servers via Conversion API.

Ad Optimization: To improve ad performance and return on ad spend by providing Meta with conversion data for algorithmic optimization.

Legal Compliance: To comply with applicable laws, regulations, and legal processes.

Business Operations: To analyze usage patterns, improve our services, and develop new offerings.

We do not sell, trade, or rent your personal information to third parties.

Service Providers: We may share information with trusted third-party service providers who assist in our operations (hosting, analytics, payment processing).

Advertising Partners - Meta/Facebook: We use both Meta Pixel (browser-based) and Meta Conversion API (server-based) to track conversions and optimize advertising. Data shared with Meta includes: (1) Hashed/encrypted email addresses, phone numbers, names, and other form data you provide; (2) IP address, user agent, and device identifiers; (3) Website behavior (page views, button clicks, form submissions); (4) Browser cookies (_fbp, _fbc). All personal information is hashed using SHA-256 encryption before transmission. Meta's use of this data is governed by Meta's Data Policy (https://www.facebook.com/privacy/policy).

Legal Requirements: We may disclose information when required by law or to protect our rights and safety.

Business Transfers: In the event of a merger or acquisition, your information may be transferred as part of the business assets.

Consent: We may share information with your explicit consent for specific purposes.

We implement industry-standard security measures to protect your personal information.

Data Encryption: All sensitive data is encrypted both in transit (HTTPS/TLS) and at rest. Personal information sent to Meta Conversion API is hashed using SHA-256 encryption before transmission.

PII Hashing: Email addresses, phone numbers, names, and other personally identifiable information are cryptographically hashed (one-way encryption) before being sent to Meta, making it unreadable in its raw form.

Access Controls: Limited access to personal information on a need-to-know basis with authentication and authorization controls.

Regular Audits: We conduct regular security assessments and updates to our systems.

Incident Response: We have procedures in place to respond to any security breaches promptly and notify affected users as required by law.

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy.

Project Data: Client project data is retained for the duration of the project and up to 2 years after completion for support purposes.

Communication Records: Email and chat records are retained for up to 3 years for customer service purposes.

Legal Requirements: Some information may be retained longer to comply with legal obligations.

Data Deletion: You can request deletion of your personal information, subject to legal and contractual obligations.

Access: You have the right to access and review the personal information we hold about you.

Correction: You can request correction of inaccurate or incomplete personal information.

Deletion: You can request deletion of your personal information, subject to legal and contractual obligations. Note: Data already shared with Meta via CAPI must be deleted through Meta's data deletion tools.

Portability: You can request a copy of your personal information in a structured, machine-readable format.

Opt-out of Marketing: You can opt-out of marketing communications at any time by contacting team@sutralogik.com.

Opt-out of Tracking: (1) Meta Ads: https://www.facebook.com/settings?tab=ads (2) Browser cookies: Clear cookies in browser settings (3) Do Not Track: Enable in browser preferences.

Object to Processing: You can object to our processing of your personal information for marketing purposes.

Withdraw Consent: You can withdraw consent for data processing at any time (does not affect lawfulness of prior processing).

GDPR Rights (EU/UK users): All rights above plus right to lodge a complaint with your data protection authority.

CCPA Rights (California users): Right to know what data is collected, right to know if data is sold/shared, right to opt-out, right to non-discrimination.

Exercise Your Rights: Contact us at team@sutralogik.com with your request. We will respond within 30 days.

We use cookies, pixels, and similar tracking technologies to enhance your browsing experience and analyze website usage.

Essential Cookies: Required for basic website functionality and cannot be disabled.

Analytics Cookies: Google Analytics and other tools help us understand how visitors interact with our website.

Meta Pixel (Facebook Pixel): We use Meta Pixel (ID: 1443184277101314) installed on our website to track browser-side events including PageView, Lead, and SubmitApplication for advertising optimization and conversion measurement.

Meta Conversion API (Server-Side Tracking): In addition to the browser Pixel, we use Meta Conversion API to send conversion events directly from our server to Meta. This improves tracking accuracy by bypassing browser restrictions and ad blockers. Personal data sent via CAPI is hashed (SHA-256 encrypted) before transmission.

Event Deduplication: We use unique event IDs to ensure the same conversion is not counted twice when tracked by both Pixel (browser) and Conversion API (server).

Marketing Cookies: _fbp (Facebook Browser ID, expires 90 days), _fbc (Facebook Click ID from ads, expires 90 days). These help us measure ad performance and build custom audiences.

Cookie Control: You can manage cookie preferences through your browser settings, opt-out of personalized ads at https://www.facebook.com/settings?tab=ads, or use browser 'Do Not Track' settings.

Our website may contain links to third-party websites or services that have their own privacy policies.

We are not responsible for the privacy practices of third-party services.

Meta (Facebook/Instagram): We use Meta Pixel (browser tracking) and Meta Conversion API (server-side tracking) for advertising and analytics. Data shared includes hashed email/phone, IP address, browser information, and behavioral data. Meta's use is governed by Meta's Data Policy (https://www.facebook.com/privacy/policy). Opt-out: https://www.facebook.com/settings?tab=ads

Google Analytics: We use Google Analytics to understand website usage. Learn more at https://policies.google.com/privacy.

AWS (Amazon Web Services): We use AWS for hosting, data storage, and email delivery (SES). AWS Privacy Policy: https://aws.amazon.com/privacy/

We recommend reviewing the privacy policies of any third-party services you use.

Integration services (payment processors, analytics tools) are governed by their respective privacy policies.

Your information may be transferred to and processed in countries other than India.

We ensure appropriate safeguards are in place for international data transfers.

We comply with applicable data protection laws regarding cross-border data transfers.

Third-party service providers are required to maintain adequate data protection standards.

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.

We will notify you of any material changes by posting the updated policy on our website.

The 'Last Updated' date at the top of this policy indicates when it was last revised.

Your continued use of our services after any changes constitutes acceptance of the updated policy.